Anhelo – Spanish for “desire, longing” – was a well-being, coaching, networking and discussion platform that needed a visual identity for their online and offline channels. It also published a podcast called POV: covering a wide range of topics related to their mission: personal development, mental health and sustainability.

Together with the Anhelo team, we decided to go for a star-shaped logo representing guidance (guiding star, compass), the letter “a” shaped like a speech bubble representing discussion + networking and a multi-color gradient background representing diversity and balance.

Anhelo – Spanish for “desire, longing” – was a well-being, coaching, networking and discussion platform that needed a visual identity for their online and offline channels. It also published a podcast called POV: covering a wide range of topics related to their mission: personal development, mental health and sustainability.

Together with the Anhelo team, we decided to go for a star-shaped logo representing guidance (guiding star, compass), the letter “a” shaped like a speech bubble representing discussion + networking and a multi-color gradient background representing diversity and balance.