When ROI Hunter were positioning themselves as a “Product Marketing Platform”, I was tasked with creating an introductory video that would explain what a PMP is. In collaboration with their content specialist and CMO, we came up with a script that I used as input for the final video:

The process:

• Storyboard / sketches and their validation
• Voiceover track production (coordinating with the voice actor, post-production)
• Low-fidelity video – basically a slideshow with the final audio track to figure out the timing of individual screens + validation
• Designing polished screens in Adobe Illustrator + validation
• Putting it all together in Adobe Premiere Pro and After Effects

This video was then used on ROI Hunter’s website (that I’ve also designed, see the project here) and ROI Hunter’s social media channels.

When ROI Hunter were positioning themselves as a “Product Marketing Platform”, I was tasked with creating an introductory video that would explain what a PMP is. In collaboration with their content specialist and CMO, we came up with a script that I used as input for the final video:

The process:

• Storyboard / sketches and their validation
• Voiceover track production (coordinating with the voice actor, post-production)
• Low-fidelity video – basically a slideshow with the final audio track to figure out the timing of individual screens + validation
• Designing polished screens in Adobe Illustrator + validation
• Putting it all together in Adobe Premiere Pro and After Effects

This video was then used on ROI Hunter’s website (that I’ve also designed, see the project here) and ROI Hunter’s social media channels.