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Website for ROI Hunter
Back in 2019 and 2020, I led a rebranding project for ROI Hunter with the main focus point being a new website. The new visual identity, establishing ROI Hunter as a “Product Marketing Platform”, featured geometric shapes, bold colors and overall modern feel. The resulting visual identity, a derivation of which is still being used to this day, was documented in a simple brand manual and translated to other marketing channels such as animations and print.
Client: ROI Hunter
2019
ROI Hunter homepage
ROI Hunter's website relied on colorful icons to illustrate abstract concepts
Success stories
Visual for social media
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Reflection
Being able to establish and lead a new creative direction for an entire corporate identity was immensely rewarding. It enabled me to think about and translate this identity across many touchpoints, providing valuable lessons I was able to apply in projects that followed.
Think we’re a good fit?
See my work
Reach out to me ->
© 2025 Daniel Křápek
<- Back to all projects
Website for ROI Hunter
Back in 2019 and 2020, I led a rebranding project for ROI Hunter with the main focus point being a new website. The new visual identity, establishing ROI Hunter as a “Product Marketing Platform”, featured geometric shapes, bold colors and overall modern feel. The resulting visual identity, a derivation of which is still being used to this day, was documented in a simple brand manual and translated to other marketing channels such as animations and print.
Client: ROI Hunter
2019
ROI Hunter homepage
ROI Hunter's website relied on colorful icons to illustrate abstract concepts
Success stories
Visual for social media
<- Back to all projects
Reflection
Being able to establish and lead a new creative direction for an entire corporate identity was immensely rewarding. It enabled me to think about and translate this identity across many touchpoints, providing valuable lessons I was able to apply in projects that followed.
Think we’re a good fit?
See my work
Reach out to me ->
© 2025 Daniel Křápek
<- Back to all projects
Website for ROI Hunter
Back in 2019 and 2020, I led a rebranding project for ROI Hunter with the main focus point being a new website. The new visual identity, establishing ROI Hunter as a “Product Marketing Platform”, featured geometric shapes, bold colors and overall modern feel. The resulting visual identity, a derivation of which is still being used to this day, was documented in a simple brand manual and translated to other marketing channels such as animations and print.
Client: ROI Hunter
2019
ROI Hunter homepage
ROI Hunter's website relied on colorful icons to illustrate abstract concepts
Success stories
Visual for social media
Reflection
Being able to establish and lead a new creative direction for an entire corporate identity was immensely rewarding. It enabled me to think about and translate this identity across many touchpoints, providing valuable lessons I was able to apply in projects that followed.
<- Back to all projects
Think we’re a good fit?
See my work
Reach out to me ->
© 2025 Daniel Křápek